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This blog is created and maintained by the technical team at Hook in an effort to preserve and share the insights and experience gained during the research and testing phases of our development process. Often, much of this information is lost or hidden once a project is completed. These articles aim to revisit, expand and/or review the concepts that seem worth exploring further. The site also serves as a platform for releasing tools developed internally to help streamline ad development.

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Hook is a digital production company that develops interactive content for industry leading agencies and their brands. For more information visit www.byhook.com.

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42 Posts since November, 2009

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Posted on April 9th, 2010 by Jake

Ah, the mouse scroll wheel. It used to be so simple, and so obvious. Couldn’t we have just left it alone, and come to some gentleman’s agreement on how the browsers notify your objects of what the user just did with the wheel? Sadly however, the reality is that this is not the case. Different [...]

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Posted on April 5th, 2010 by Jake

Download Hook Position Manager v2 To install simply double click on the downloaded .mxp file, or open the .mxp file in Adobe Extension Manager. This panel is a continuation of the Position Manager panel found here: Position Manager Panel The goals of the panel remain the same, make it easier copy position information from one [...]

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Posted on April 5th, 2010 by Jake

AS3: Download Library Download Full Example Download Documentation AS2: This version is a bit crippled due to the fact that we can’t get a direct stack trace from the Error class. For A specific list of missing features, please see the bottom of this post: Download AS2 Library Download AS2 Full Example Ok, I’ll be [...]

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Posted on March 24th, 2010 by Jake

Download Hook Deep Copy Lets say you are an epic flash button maker, and you have just finished your latest masterpiece. This is good news, everyone in the office rejoices, flood waters recede, the hungry get fed, and world peace overcomes the planet. (I wasn’t kidding about epic). Your new piece of hotness is released [...]

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Posted on February 11th, 2010 by Jake

Different Approaches to Simulate Motion Blur in Flash A better title for this set of experiments would be “The art of making things smudgy in Flash”. Since that is basically what we are doing here. The retina works a bit like the film in a traditional camera. Light energy comes in, stimulates part of the [...]

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Posted on January 13th, 2010 by Jake

This post goes through a few tests we did to see what type of features and performance we could get out of flash 8 in the 3D realm, while keeping the code base small and light.

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Posted on December 6th, 2009 by Jake

Let me guess, it goes a bit like this: “Click + Drag, crap grabbed the wrong one, slower click, still the wrong item, lock, lock, lock, lock, click, finally. Double Click, crap.. locked..unlock, unlock, unlock, double click, f@&^k!” Managing the seemingly simple act of selecting objects on stage quickly becomes a nightmare for any flash [...]

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