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This blog is created and maintained by the technical team at Hook in an effort to preserve and share the insights and experience gained during the research and testing phases of our development process. Often, much of this information is lost or hidden once a project is completed. These articles aim to revisit, expand and/or review the concepts that seem worth exploring further. The site also serves as a platform for releasing tools developed internally to help streamline ad development.

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Hook is a digital production company that develops interactive content for industry leading agencies and their brands. For more information visit www.byhook.com.

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42 Posts since November, 2009

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Posted on December 3rd, 2009 by Jake

So it was one of those mornings, just after the first sweet sip of the morning RedBull, and the boss man pops in to ask a question: “So what do you think about refraction through glass in flash?”. Being the new guy and trying to hide the obvious “deer in the headlights” feeling, I had [...]

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Posted on December 2nd, 2009 by Jake

Ever wonder what is behind your browser window? “Pixels!” you say? You’d be wrong, its clearly remote controlled ponies. I can prove it, click “Read More”. Then go ahead.. drag your browser window around.. no really.. go ahead.. its just ponies.. I promise!

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Posted on December 1st, 2009 by Jake

The flash timeline, love it or hate it, you must admit that it will be with us for the foreseeable future. One of the quirks/issues/features of the timeline is that if you have the same instance on two separate keyframes on the same layer, they are really two different instances of the same library object. [...]

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Pony