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This blog is created and maintained by the technical team at Hook in an effort to preserve and share the insights and experience gained during the research and testing phases of our development process. Often, much of this information is lost or hidden once a project is completed. These articles aim to revisit, expand and/or review the concepts that seem worth exploring further. The site also serves as a platform for releasing tools developed internally to help streamline ad development.

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Hook is a digital production company that develops interactive content for industry leading agencies and their brands. For more information visit www.byhook.com.

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42 Posts since November, 2009

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Posted on August 11th, 2010 by Norm McGarry

Are you a flash developer that occasionally has to dabble in php and hates the lack of strict typing and misses the ease of type-hinting like there is with actionscript? Well, any developer that is comfortable with Flex Builder will welcome Eclipse PHP Development Tools. Flex Builder, which is built on the Eclipse framework, functions almost identical to Eclipse with PDT. I’ve used Dreamweaver, Coda, Notepad++, jEdit, Komodo, PHP Designer — I’ve used almost all of them — to write PHP, and nothing is as powerful as Eclipse (in my opinion)! Plus, it is free! So, this is a post I’ve been meaning to write for a while and it should be short and sweet. There are a few features that took me a while to find that help greatly with writing PHP in Eclipse, so I thought I would document them here for those of you who wish they would have learned about these features years ago like I do.

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Posted on July 30th, 2010 by Norm McGarry

There is nothing better than a little friendly competition, right? Mike came to me with the request to make his post a little more modular and into a javascript library that could be shared for the masses. Don’t get me wrong, I pretty much hate javascript unless it is wrapped by JQuery, but any opportunity to improve and take credit for another person’s hard work sounded too fantastic to pass up. So here is my update to Mike’s post — the BETTER way to implement video that is compatible with mobile phones, difficult browsers and HTML5-lovers/Flash-haters!

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Posted on March 30th, 2010 by Norm McGarry

Kutout is an as3 (Actionscript 3) open-source library and sample application for image extraction and object extraction from images in Flash. The methodology behind the approach was taken from the java implementation of a pre-existing open-source solution called SIOX (Simple Interactive Object Extraction).

Demo
Download
Documentation

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Posted on February 1st, 2010 by Norm McGarry

Recently, I was having a weird issue with shading flickering while working on a project with Away3D. I wanted to use basic lighting with the WhiteShadingBitmapMaterial class.

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Posted on January 15th, 2010 by Norm McGarry

Have you ever looked at yourself in the mirror and said that Flash Player 9′s 3D options are just as great as those available in Flash Player 10? No. That’s because you would never do that. Never.

In the world of Flash Player 9, you aren’t given too many 3D options. Papervision and Away3D. Those two seem to be the most stable and full-featured. How do you rotate an object to a particular rotation over time? When integrated with a physics engine (I was using JigLib), this isn’t so simple. Both engines have a great lookAt() method that will rotate your object in a particular direction, however I wanted to do this gradually, not instantaneously.

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Pony