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This blog is created and maintained by the technical team at Hook in an effort to preserve and share the insights and experience gained during the research and testing phases of our development process. Often, much of this information is lost or hidden once a project is completed. These articles aim to revisit, expand and/or review the concepts that seem worth exploring further. The site also serves as a platform for releasing tools developed internally to help streamline ad development.

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Hook is a digital production company that develops interactive content for industry leading agencies and their brands. For more information visit www.byhook.com.

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42 Posts since November, 2009

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Posted on June 30th, 2010 by Jake

WTFFFFF! We all know the feeling. You just sent off a build to the client about fifteen minutes ago, and are finally packing up for the night. Then the phone rings… We have created a platform that has been designed to help the Developers and QA People collect data about a running swf from a clients machine, while trying to keep it as simple as possible for the client.

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Posted on June 29th, 2010 by Brad

While hopping between projects the idea of a particle-based approach to rigid-body kinematics soon became my white whale, obsession ensued and I quickly began filling enough notebooks to fill a John Doe apartment. While the mechanics of rigid-bodies can be fairly simply described and implemented with linear and angular properties, my goal with ‘fuzzy physics’ has been to at least test out the possibilities of a different approach to physics-based movement, one a little more accessible to someone that is programmer by trade but animator by craft (in other words, can’t do a Jacobi rotation to save his life)

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Posted on May 19th, 2010 by Jake

There has been quite an onset of controversy surrounding Facebook as of late. Privacy issues, security issues, leaked IM messages, chats that can be seen by people not involved in the chat, Zynga threatening to leave, and the like. Seems like just the right time to jump in head first and make some wall spamming apps don’t you think? So we figured we would sit down, see how it works, and try to come up with an easy way to allow for flash apps to talk to the all mighty Facebook API/Data… So here goes nothin’!

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Posted on April 9th, 2010 by Brad

While in the midst of the some new rigid-body physics experiments (a continuation from my previous post on Jakobsen-style position based dynamics: (http://labs.byhook.com/2010/02/11/fuzzy-physics-3-1-rigid-body-dynamics-pt-1/) , the hooplah around the iPad and Apple getting all ‘The Hills’ on Adobe provided a welcome excuse for trying something with a completely different perspective. With the tech world’s lips aflutter and teeth agnashing about HTML5 and it’s impact on the web, we decided to use a couple days between projects to dig in and see how we could translate our Flash awesomeness to something a little more worthy of having a lower case i before it.

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Posted on April 9th, 2010 by Jake

Ah, the mouse scroll wheel. It used to be so simple, and so obvious. Couldn’t we have just left it alone, and come to some gentleman’s agreement on how the browsers notify your objects of what the user just did with the wheel? Sadly however, the reality is that this is not the case. Different [...]

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Posted on April 5th, 2010 by Jake

Download Hook Position Manager v2 To install simply double click on the downloaded .mxp file, or open the .mxp file in Adobe Extension Manager. This panel is a continuation of the Position Manager panel found here: Position Manager Panel The goals of the panel remain the same, make it easier copy position information from one [...]

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Posted on April 5th, 2010 by Jake

AS3: Download Library Download Full Example Download Documentation AS2: This version is a bit crippled due to the fact that we can’t get a direct stack trace from the Error class. For A specific list of missing features, please see the bottom of this post: Download AS2 Library Download AS2 Full Example Ok, I’ll be [...]

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Pony