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This blog is created and maintained by the technical team at Hook in an effort to preserve and share the insights and experience gained during the research and testing phases of our development process. Often, much of this information is lost or hidden once a project is completed. These articles aim to revisit, expand and/or review the concepts that seem worth exploring further. The site also serves as a platform for releasing tools developed internally to help streamline ad development.

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Hook is a digital production company that develops interactive content for industry leading agencies and their brands. For more information visit www.byhook.com.

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42 Posts since November, 2009

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Posted on May 25th, 2011 by Parker

A cover flow is a great way to display and browse through discrete content. It feels like flipping through a magazine: easy and fast, but informative. Its a natural addition to many user interfaces, but many existing implementations are like black boxes with strict display rules. You add in your elements, and you end up with iTunes 7. We needed something more generic and reusable; those were the priorities. We take a look at the built in transform property of a DisplayObject, and how that can be used to build an flexible flow

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Posted on May 3rd, 2011 by Jake

We have finally managed to get everything together so that we can release the Alchemy Source Code to our Ogg Vorbis Encoder/Decoder library for Flash! Hit link from the post and start getting your hands dirty with the source!

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Posted on March 16th, 2011 by Jake

This week, in Part 4 of our Alchemy Series we are exploring Data Management and Manipulation from Flash to C and back. We cover keeping state inside of Alchemy code, as well as dealing with ByteArrays as File Streams and other basic data handling.

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Posted on January 6th, 2011 by Jake

In lieu of the recently awarded patent for “Radial Menus”, we decided to put together a little experiment. We have created a simple game that uses various forms of Pie Menus for its main interaction. Stats are collected and charted as the game is played by others. Please have a play and help us collect some data so that we all can see if any sort of conclusions can be drawn.

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Posted on November 29th, 2010 by Chris

This post is an example project that shows the basics of setting up a project using Hook’s MicroMVC system. This project shows you how to use the various components of MicroMVC and features like the event bubbling. There are a lot of different ways to set up a project so this post is intended as [...]

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Posted on March 30th, 2010 by Norm McGarry

Kutout is an as3 (Actionscript 3) open-source library and sample application for image extraction and object extraction from images in Flash. The methodology behind the approach was taken from the java implementation of a pre-existing open-source solution called SIOX (Simple Interactive Object Extraction).

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Posted on March 24th, 2010 by Jake

Download Hook Deep Copy Lets say you are an epic flash button maker, and you have just finished your latest masterpiece. This is good news, everyone in the office rejoices, flood waters recede, the hungry get fed, and world peace overcomes the planet. (I wasn’t kidding about epic). Your new piece of hotness is released [...]

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