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This blog is created and maintained by the technical team at Hook in an effort to preserve and share the insights and experience gained during the research and testing phases of our development process. Often, much of this information is lost or hidden once a project is completed. These articles aim to revisit, expand and/or review the concepts that seem worth exploring further. The site also serves as a platform for releasing tools developed internally to help streamline ad development.

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Hook is a digital production company that develops interactive content for industry leading agencies and their brands. For more information visit www.byhook.com.

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42 Posts since November, 2009

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Posted on January 13th, 2011 by Jake

We take a thorough and exhaustive look into Air For Android’s drawing performance under many different conditions and hardware. We look at the differences between CPU mode and GPU mode through the collection of raw data from a number of different devices. We also look into what effect other types of transformations and rendering techniques have on the application framerate. The Android apks and Adobe Air apps can be downloaded to try on your own, with a fairly extensive set of options to try. Give it a whirl and let us know what kind of stats you guys get on your hardware!

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Posted on January 6th, 2011 by Jake

In lieu of the recently awarded patent for “Radial Menus”, we decided to put together a little experiment. We have created a simple game that uses various forms of Pie Menus for its main interaction. Stats are collected and charted as the game is played by others. Please have a play and help us collect some data so that we all can see if any sort of conclusions can be drawn.

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Pony