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This blog is created and maintained by the technical team at Hook in an effort to preserve and share the insights and experience gained during the research and testing phases of our development process. Often, much of this information is lost or hidden once a project is completed. These articles aim to revisit, expand and/or review the concepts that seem worth exploring further. The site also serves as a platform for releasing tools developed internally to help streamline ad development.

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Hook is a digital production company that develops interactive content for industry leading agencies and their brands. For more information visit www.byhook.com.

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42 Posts since November, 2009

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Posted on May 3rd, 2011 by Jake

We have finally managed to get everything together so that we can release the Alchemy Source Code to our Ogg Vorbis Encoder/Decoder library for Flash! Hit link from the post and start getting your hands dirty with the source!

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Posted on March 23rd, 2011 by Jake

This episode is a bit of a catch all for some other random things that we wanted to cover in this series, like multiple file libraries, async functions, and Flash access from C. The hope is, by the time you are done reading this post (along with the last 4) you will be able to start build swcs of other libraries, or even creating your own directly in C. If this ends up being the case, please let us know, we would love to see what you guys make! Anywho, on with the show…

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Posted on March 16th, 2011 by Jake

This week, in Part 4 of our Alchemy Series we are exploring Data Management and Manipulation from Flash to C and back. We cover keeping state inside of Alchemy code, as well as dealing with ByteArrays as File Streams and other basic data handling.

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Posted on March 9th, 2011 by Jake

In part 3 of our Adobe Alchemy series we finally dive into some C code, and get an example up and running from scratch. You will be exposed to words like “thunk” and “bash” and not be referring to a bad cave man joke. Oh, and you will also make calls to C functions from Flash :)

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Posted on March 1st, 2011 by Jake

Part 2 of our Alchemy Series will get you all set up to start building and porting your own C libraries to Adobe Flash. The initial setup seems to scare a lot of people off, so we tried to do a very easy to follow step by step guide to getting the Alchemy Development Environment up and running. Check it out, and get started having fun with Alchemy! You know you want to :)

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Posted on February 22nd, 2011 by Jake

So we finally have both halves of the equation in one convenient library for all of your Ogg Vorbis needs! Our new swc brings the ability to Encode and Decode Ogg Vorbis formatted audio files. The Ogg Vorbis format is superior to MP3 in just about all categories. High audio fidelity can be maintained at low bit rates, which makes for great sound quality at a very low file size. Check out the post and give our examples a whirl!

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Posted on February 15th, 2011 by Jake

An Ogg Vorbis encoder for flash is something we have wanted for quite a while, but there didn’t seem to be any readily available. After much searching, we decided it was time to make one. So we downloaded Xiph.org’s example code and had at it. Feel free to download the example and give it a go!

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