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This blog is created and maintained by the technical team at Hook in an effort to preserve and share the insights and experience gained during the research and testing phases of our development process. Often, much of this information is lost or hidden once a project is completed. These articles aim to revisit, expand and/or review the concepts that seem worth exploring further. The site also serves as a platform for releasing tools developed internally to help streamline ad development.

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Hook is a digital production company that develops interactive content for industry leading agencies and their brands. For more information visit www.byhook.com.

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42 Posts since November, 2009

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Posted on February 22nd, 2011 by Jake

So we finally have both halves of the equation in one convenient library for all of your Ogg Vorbis needs! Our new swc brings the ability to Encode and Decode Ogg Vorbis formatted audio files. The Ogg Vorbis format is superior to MP3 in just about all categories. High audio fidelity can be maintained at low bit rates, which makes for great sound quality at a very low file size. Check out the post and give our examples a whirl!

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Posted on February 15th, 2011 by Jake

An Ogg Vorbis encoder for flash is something we have wanted for quite a while, but there didn’t seem to be any readily available. After much searching, we decided it was time to make one. So we downloaded Xiph.org’s example code and had at it. Feel free to download the example and give it a go!

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Posted on January 13th, 2011 by Jake

We take a thorough and exhaustive look into Air For Android’s drawing performance under many different conditions and hardware. We look at the differences between CPU mode and GPU mode through the collection of raw data from a number of different devices. We also look into what effect other types of transformations and rendering techniques have on the application framerate. The Android apks and Adobe Air apps can be downloaded to try on your own, with a fairly extensive set of options to try. Give it a whirl and let us know what kind of stats you guys get on your hardware!

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Posted on January 6th, 2011 by Jake

In lieu of the recently awarded patent for “Radial Menus”, we decided to put together a little experiment. We have created a simple game that uses various forms of Pie Menus for its main interaction. Stats are collected and charted as the game is played by others. Please have a play and help us collect some data so that we all can see if any sort of conclusions can be drawn.

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Posted on November 8th, 2010 by Jake

Good News! Facebook changed again! So… this is our follow up post in response to the Authentication changes Facebook made to the Canvas/IFrame apps. We created a new index page that takes care of everything for you, and will continue to work with our old Flash setup. See the example here: http://apps.facebook.com/hookfbloaderexample/
Download Source here: http://labs.byhook.com/facebookoauth/FacebookCanvasOAuthExample.zip

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Posted on August 3rd, 2010 by Jake

Facebook’s Like Button in Flash: A Tale of Broken Dreams and Tortured Souls

It all started so innocently, “Hey, can we implement The Like Button in flash?”. Seemed like a very average and reasonable request. I mean really, how hard could it be? Its all just http requests right? Shouldn’t be an issue… Turns out its like agreeing to step into a ring with Kimbo Slice, assuming that anyone with a name like “Kimbo Slice” couldn’t possibly put up much of a fight.

In the end we found a solution, but it came at a price…
Here is a working example:
http://labs.byhook.com/hookconnect/HookConnect.html

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Posted on May 19th, 2010 by Jake

There has been quite an onset of controversy surrounding Facebook as of late. Privacy issues, security issues, leaked IM messages, chats that can be seen by people not involved in the chat, Zynga threatening to leave, and the like. Seems like just the right time to jump in head first and make some wall spamming apps don’t you think? So we figured we would sit down, see how it works, and try to come up with an easy way to allow for flash apps to talk to the all mighty Facebook API/Data… So here goes nothin’!

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