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This blog is created and maintained by the technical team at Hook in an effort to preserve and share the insights and experience gained during the research and testing phases of our development process. Often, much of this information is lost or hidden once a project is completed. These articles aim to revisit, expand and/or review the concepts that seem worth exploring further. The site also serves as a platform for releasing tools developed internally to help streamline ad development.

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Hook is a digital production company that develops interactive content for industry leading agencies and their brands. For more information visit www.byhook.com.

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42 Posts since November, 2009

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Posted on April 9th, 2010 by Brad

While in the midst of the some new rigid-body physics experiments (a continuation from my previous post on Jakobsen-style position based dynamics: (http://labs.byhook.com/2010/02/11/fuzzy-physics-3-1-rigid-body-dynamics-pt-1/) , the hooplah around the iPad and Apple getting all ‘The Hills’ on Adobe provided a welcome excuse for trying something with a completely different perspective. With the tech world’s lips aflutter and teeth agnashing about HTML5 and it’s impact on the web, we decided to use a couple days between projects to dig in and see how we could translate our Flash awesomeness to something a little more worthy of having a lower case i before it.

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Posted on April 5th, 2010 by Jake

AS3: Download Library Download Full Example Download Documentation AS2: This version is a bit crippled due to the fact that we can’t get a direct stack trace from the Error class. For A specific list of missing features, please see the bottom of this post: Download AS2 Library Download AS2 Full Example Ok, I’ll be [...]

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Posted on March 30th, 2010 by Norm McGarry

Kutout is an as3 (Actionscript 3) open-source library and sample application for image extraction and object extraction from images in Flash. The methodology behind the approach was taken from the java implementation of a pre-existing open-source solution called SIOX (Simple Interactive Object Extraction).

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Pony