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This blog is created and maintained by the technical team at Hook in an effort to preserve and share the insights and experience gained during the research and testing phases of our development process. Often, much of this information is lost or hidden once a project is completed. These articles aim to revisit, expand and/or review the concepts that seem worth exploring further. The site also serves as a platform for releasing tools developed internally to help streamline ad development.

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Hook is a digital production company that develops interactive content for industry leading agencies and their brands. For more information visit www.byhook.com.

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42 Posts since November, 2009

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Posted on May 25th, 2011 by Parker

A cover flow is a great way to display and browse through discrete content. It feels like flipping through a magazine: easy and fast, but informative. Its a natural addition to many user interfaces, but many existing implementations are like black boxes with strict display rules. You add in your elements, and you end up with iTunes 7. We needed something more generic and reusable; those were the priorities. We take a look at the built in transform property of a DisplayObject, and how that can be used to build an flexible flow

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Pony