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This blog is created and maintained by the technical team at Hook in an effort to preserve and share the insights and experience gained during the research and testing phases of our development process. Often, much of this information is lost or hidden once a project is completed. These articles aim to revisit, expand and/or review the concepts that seem worth exploring further. The site also serves as a platform for releasing tools developed internally to help streamline ad development.

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Hook is a digital production company that develops interactive content for industry leading agencies and their brands. For more information visit www.byhook.com.

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42 Posts since November, 2009

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Posted on March 9th, 2011 by Jake

In part 3 of our Adobe Alchemy series we finally dive into some C code, and get an example up and running from scratch. You will be exposed to words like “thunk” and “bash” and not be referring to a bad cave man joke. Oh, and you will also make calls to C functions from Flash :)

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Pony