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This blog is created and maintained by the technical team at Hook in an effort to preserve and share the insights and experience gained during the research and testing phases of our development process. Often, much of this information is lost or hidden once a project is completed. These articles aim to revisit, expand and/or review the concepts that seem worth exploring further. The site also serves as a platform for releasing tools developed internally to help streamline ad development.

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Hook is a digital production company that develops interactive content for industry leading agencies and their brands. For more information visit www.byhook.com.

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42 Posts since November, 2009

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Posted on February 11th, 2010 by Jake

Different Approaches to Simulate Motion Blur in Flash A better title for this set of experiments would be “The art of making things smudgy in Flash”. Since that is basically what we are doing here. The retina works a bit like the film in a traditional camera. Light energy comes in, stimulates part of the [...]

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