Email Updates RSS Subscribe
Line

This blog is created and maintained by the technical team at Hook in an effort to preserve and share the insights and experience gained during the research and testing phases of our development process. Often, much of this information is lost or hidden once a project is completed. These articles aim to revisit, expand and/or review the concepts that seem worth exploring further. The site also serves as a platform for releasing tools developed internally to help streamline ad development.

Launch
Line

Hook is a digital production company that develops interactive content for industry leading agencies and their brands. For more information visit www.byhook.com.

Line

42 Posts since November, 2009

Line
Line
Posted on September 26th, 2011 by Parker

Metaballs, everyone’s favorite computer-generated globby blobs , have been around for a while. They’re the product of a rush of innovation in computer graphics during the 1980′s by the likes of Ken Perlin, Bui Tuong Phong,¬†and Jim Blinn, when computer graphics began recognizing the need for organic shapes and shaders. The algorithm has been implemented countless times and can be astoundingly efficient and simple; the hardest part is finding something useful for them. Here is our take on it.

Line
Line
Line
Line
Pony